Keshet International has appointed former BBC Worldwide Sales Executive, Lucy Roberts, to the newly created role of Sales Manager Central and Eastern Europe. Roberts will report into Cynthia Kennedy, Sales Director CEE & CIS (as well as Africa & Middle East, India, Ireland/UK, Canada and pan-regional broadcasters) to grow KI's business in the region where she will be responsible for both format and finished tape sales.

Lucy has more than eight years’ experience in TV distribution having represented the BBC’s diverse formats slate across CEE, Africa, Benelux and Italy and most recently, the entire finished program catalogue to Russia, Ukraine and the Baltics. Prior to her the role at the BBC, Lucy was at ITV Global Entertainment from 2006 – 2008.