Cross-platform reality format The Frame, from Armoza Formats, part of ITV Studios, has now been sold in the Czech Republic, with the local rights to the format being taken by Bedna Films.

Petr Kratochvíl, Founder at Bedna Films, "We connected with The Frame because we saw its massive creative potential and the innovative cross platform aspect it brings. Streaming technology has advanced miles since The Frame was originally launched and viewers habits have shifted more towards online, making it the perfect fit for nowadays."

Elizaveta Makarova, Sales Executive for Eastern Europe & CIS at Armoza Formats, “The Frame is an innovative cross-platform social experiment that is filled with increasing tension, drama and user engagement. The show will broadcast from the homes of the participants 24/7 making it the ultimate reality TV! And with us sitting at home for the last two years, it is more relatable than ever. We’re very much looking forward to the Czech adaptation of the show and entering The Frame.”