MEDIA PLAY Sofia festival kicked off on Wednesday, March 6, with 150+ attendees at the InterContinental Hotel in Sofia, Bulgaria with a series of keynote presentations and discussions. The festival is co-organized and curated by CEETV and Concept Studio in Bulgaria.

The two-day event started with a keynote by Hristo Hadzhitanev, former Program Director of bTV Media Group, who shared insights into the intricacies of producing high-quality fiction content suitable for international distribution.

In the next session, Valentina Iusuphodjaev, Director of the National Film Center of Moldova, and Stefan Prohorov, expert at Bulgaria's National Film Fund, provided a comprehensive overview of the benefits of tax incentive and selective funding programs in film and TV production.

Marina Garović, Content Sales and Distribution Director at Telekom Serbia, presented the latest titles in their content portfolio.

The day concluded with the Marketing Meets Distribution presentation by Izzet Pinto, CEO of Global Agency.

Today, the event continues with more engaging programming and networking opportunities.