OTT TV episode and movie revenues for 22 Eastern European countries will reach $6.96 billion in 2029; up from $3.82 billion in 2023. From the $3.1 billion additional revenues between 2023 and 2029, Russia will provide $1 billion and Poland $0.7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “Together Poland and Russia will account for two-thirds of the region’s 2029 revenues. This means that the remaining 20 countries will share $2.57 billion – or an average of only $129 million each.”

SVOD revenues will reach $4.3 billion by 2029 – up from $2.4 billion in 2023. AVOD will add $1 billion to take its total to $1.9 billion.