Global Agency is celebrating the successful broadcast of the Turkish drama series My Mother’s Tale on Sitel, one of North Macedonia’s leading television channels, where the series has quickly become one of the top-performing programs in its time slot.

Since its premiere, the drama has consistently achieved strong ratings in total individuals, delivering double-digit AMR figures on a weekly basis and demonstrating high audience loyalty.

According to official viewing data, the series recorded an average AMR of 14.11% and an impressive average audience share (SHR) of 31.29%, meaning that nearly one out of every three television viewers was watching My Mother’s Tale during its broadcast. In several weeks, the show achieved peak audience shares exceeding 35%, ranking among the most-watched programs of the day.

Throughout December 2025 and January 2026, My Mother’s Tale maintained stable and competitive viewing levels, confirming its strong position in primetime and its ability to perform consistently in a highly competitive market. This strong performance in North Macedonia further underlines the international appeal of Turkish drama and reinforces My Mother’s Tale as a powerful, emotionally engaging series that continues to resonate with audiences across different territories.

My Mother’s Tale presents the powerful tale of Zuhal and her battle to bring up her three sons and find redemption after betrayal by her husband, tragedy and dark secrets from the past. Her husband achieves success in business but then loses everything through reckless financial decisions, leading to the family's downfall and leaving Zuhal to pick up the pieces. She had abandoned her career as a minister’s secretary, but as the family is plunged into hardship, she takes on the task of running a bread shop to make ends meet. Her pain is magnified by her sons’ feelings of abandonment and anger at Hasan’s betrayal, and she will need all her strength to overcome that pain and find new meaning in life.