SPI International, a Canal+ company, has entered a new chapter of its development within Canal+ global structures and rebrands into Canal+ Content Benelux & Central Europe. The new name reflects the company's strategic role within Canal+ Benelux & Central Europe, highlighting its focus on creating content, developing channels, shaping new brands and streaming services across the Benelux and Central European markets.

"The new name better reflects who we are today, our strategic focus, and our mission to deliver exceptional entertainment experiences to the wide audience, while remaining true to the Canal+ DNA," said Erwan Luherne, Managing Director at Canal+ Content Benelux & Central Europe, EVP of Content and Publishing Canal+ Benelux & Central Europe.

"This evolution reflects our ambition to further strengthen Canal+'s footprint and content proposition, and marks an important step in supporting our growth strategy across Europe.

The transformation of SPI International into Canal+ Content Benelux & Central Europe reinforces our commitment to building distinctive and competitive entertainment offerings," said Yassine Bouzoubaa, CEO of Canal+ Benelux & Central Europe.

Canal+ Content Benelux & Central Europe is dedicated to bringing entertainment to audiences across the world as one of the leading providers of content, TV channels, and streaming services in Central and Eastern Europe and the Adria region. The company is an expert in launching and managing TV-branded products and currently operates more than 50 channels and two streaming services. At its core, the company manages the entire content journey, from creation and curation through distribution and final delivery to audiences.